• Managed entrée of publicly-traded Finnish company into the US marketplace (Click to read more)

• Conceptualized and executed public relations and marketing program for mother-focused organizational brand (Click to read more)

• Developed the concept of the “beauty shrink” positioning based on her medical training and have carved an unparalleled niche within the media as such (Click to read more)

• Introduced the UK-based beauty and education business to the US market; manage overall North American set-up (Click to read more)

• Develop and implemented communications program to introduce and position the brand in the US

• Honed personality and brand positioning of “life-stylist” to garner media interest and partnerships (Click to read more)

• Conceptualized and executed a multi-faceted communications plan for global footwear brand to introduce and grow awareness with consumers via targeted media sectors (Click to read more)

• Raised profile of eco-expert, author and entrepreneur to national level through communications program
  (Click to read more)

• Developed and implemented public relations, marketing and social media program for physical therapist and his practice (Click to read more)

• Managed entrée of fragrance brand conceived by best-selling author and philanthropist into the consumer market via retail relations; secured distribution (Click to read more)

• Developed and executed strategic marketing programs for the Mark Global Alliance Group, a division of Avon, responsible for the management of celebrity partnerships (Click to read more)

• Developed and executed media introduction of Manhattan-based spa (Click to read more)

• Build position and develop awareness for pioneering business and founder

• Develop position in the market and product awareness for new water Brand with media and consumers

• Deliver brand strategy, marketing and communications support for a variety of LVMH Beauty businesses

PAMELA BAXTER
President, LVMH Beauty North America
I have worked with Cathy O'Brien for many years on multiple Brands – and she has proven time and again her exceptional ability to build brands. AAM has developed and executed superior strategies, marketing programs and communications for a number of my Brands.

• US agency of record for internationally renowned shower product. Delver strategy, marketing
  and communications plans and execution.

• Identify and secure Marketing/Communications partnerships in the entertainment arena

• Build profile and awareness for Brand and Founder

* Developed and implemented public relations program (Click to read more)

• Build brand awareness and market position for Intimate Apparel collection

• Develop and execute marketing strategy for US market as in-house marketing team

• Position and build brand awareness as in-house communications and marketing team

• Position and build profile of Medical Practice; strategy, creative, marketing and communications

• Raise and build presence and profile of fragrance creator and fragrance house

• Position and build Brand and Founder in competitive food and pregnancy market

• Deliver marketing and brand planning support as adjunct in-house marketing team

• Created a strategic re-launch program to infuse brand positioning with newness and illicit national media interest; honed standing as the premiere web-based bridal collection (Click to read more)

• Educated specialized medical doctor, Dr. Edith McCarthy, on process of branding and media relations (Click to read more)

• Worked on a project basis as Communications team to raise brand awareness in print and on television

• Developed positioning and marketing strategy for WISH and owner as ‘retail expert’ (Click to read more)

• Provided Strategic Brand development